First Alias Estate t-shirt today, just the logo printed on a plain white tee. Simple and straightforward, the clothing side of things should have a uniform feel, like a staple you can put on at anytime. I like the idea of it being treated like an unbranded/non-branded item.

The print itself has a extremely subtle blue camo texture running through, far away will look mostly just black or navy blue, but up close there is some detailing taking place. The texture used was from an original photo taken on film and then distorted and edited through some photoshop filter galleries and layer styles merged.

I’ll keep testing graphics, textures and layouts. How much can I do with a base logo as the only element of the design?