For a long time I was inconsistent with what I wanted to do creatively. I’d get excited about an idea, push into it for a bit, then let it go. A lot of it had to do with other things in life pulling me away, distractions, confusion, stress, time, all of these things contributed to me not being in the right headspace to create what I needed to.

I also kept running into labels. Was I a brand myself? A brand identity designer? A creative director? An artist? None of them ever sat right. Every time I tried to commit to one box, my ideas would shift and I’d feel stuck.

That’s where the estate comes in. It gives me room to move without worrying about what category it falls under. It doesn’t have to be pinned down to one title or one industry or one style, it can hold all of it.