There’s always pressure to keep up, stay visible and to keep posting on social media and engaging. In a way I think that’s good, some of the best ideas show up under internal and external pressure, when you don’t have the space to second guess yourself and pick apart your ideas and the flaws in it. But at the same time I believe ideas should be given more room to grow, pushed to their creative limits, every avenue explored and developed properly. The ideas we give this time and attention to often end up being executed the best.

For me quality and quantity aren’t separate. They’re the same thing. Once you land on a strong idea and decide to take it seriously, the process itself, if it is a quality idea, will then naturally generate quantity. All the designs, versions, notes, mockups, etc that never get shown are all part of it. Through one quality idea you end up producing a whole world of material.

So I don’t think it’s about choosing between the two. I think quality becomes the quantity. The point isn’t how much you can put out, it’s whether the idea is strong enough to sustain everything that comes from it. If it is, then there should be no shortage of work to be made. I think being idle is the worst thing we can do.